Prize Coverage™
Million-dirham prizes, marketing-budget pricing.
Offer the kind of headline reward that stops scroll and floods footfall — we underwrite the payout so you write one fixed cheque.
Promotional risk management · Since 2013
Reward customers
with something bigger — for a fraction of the cost.
5th Consulting designs and underwrites super-charged promotional campaigns. You set the budget. We carry the prize risk. Your customers get a moment they won't forget.
- 12+
- Years underwriting promotions
- AED 1M+
- Single-winner prize ceiling
- Fixed
- Cost — even on over-redemption
- MENA
- Regional campaign footprint
Bigger impact. Same budget.
Same marketing spend. Mega-prize headline.
No other agency in the region is better placed to engineer a precise promotion mechanic — calibrated to your exact goals, designed to maximise return and minimise exposure to risk.
Your marketing budgetFixed input
100%
Prizes without 5thTypical reach
18%
Prizes with 5thMega-prize headline
92%
The coverage suite
Three ways we absorb the risk so you can be bold.
Years of market data and probability modeling let us underwrite prize promises that would be reckless for any single brand to carry alone.
Prediction Coverage™
Turn the next big game into your campaign.
Build excitement around marquee events with predict-to-win mechanics. When a customer calls it right, we cover the prize.
Redemption Coverage™
Run out of stock, never out of margin.
When response outpaces forecast, over-redemption can crush a P&L. Our cover keeps cost fixed even when participation explodes.
Off-the-shelf or bespoke
Eighteen proven mechanics. One unforgettable moment.
From a single hole-in-one stunt to a national scratch-card programme — pick a mechanic, or let us engineer one calibrated to your audience and category.
Hole-in-OneHalf-Court ShotCrossbar ChallengeCrack-the-Safe5 out of 10Scratch CardsWinning CodesLottery DrawsMoney BackCollect & Win2 for 1Buy Back
News, insights & case studies
Recent work
Real campaigns from clients across CPG, retail, automotive and experiential.
Prize Coverage
Mr. CAP — Nad Al Hamar Lucky Set
A neighbourhood activation that turned a single branch opening into a region-wide conversation.
Read case studyEngagement
Driving Footfall Inside a Crowded Trade Fair
How we increased stand footfall, kept dwell-time high, and converted browsers into qualified leads.
Read case studyRedemption Coverage
Jotun Pick & Win
Boosted redemption rate and market share in the CPG sector with a fixed-cost mega-prize mechanic.
Read case studyLet's build something memorable