Sometimes a coupon or free product offer can be “too successful.” Redemption coverage from 5th Consulting can protect marketers against an unexpected result of their promotion.
Over-redemption insurance allows a marketer to transfer the risk of a coupon or free product offer that is “too successful.”
Marketers often will distribute “buy one, get one free” coupons or multi-purchase benefits to increase awareness and sales of their products. Our redemption coverage allows marketers to protect themselves against an unexpectedly high redemption rate of those coupons. Once covered, you can be as creative as you wish with your product launches to generate the most hype around your product as possible.
Promotional Risk Management
Our Risk Management services provide the certainty you need by capping the spend of your promotional campaigns.