Redemption Coverage™

Sometimes a coupon or free product offer can be “too successful.” Redemption coverage from 5th Consulting can protect marketers against an unexpected result of their promotion.

Over-redemption insurance allows a marketer to transfer the risk of a coupon or free product offer that is “too successful.”

Marketers often will distribute “buy one, get one free” coupons or multi-purchase benefits to increase awareness and sales of their products. Our redemption coverage allows marketers to protect themselves against an unexpectedly high redemption rate of those coupons. Once covered, you can be as creative as you wish with your product launches to generate the most hype around your product as possible.

Promotional Risk Management

Promotional Risk Management

Our Risk Management services provide the certainty you need by capping the spend of your promotional campaigns.

Fixed Fee Cover

Fixed Fee Cover

5th Consulting can help make a real impact with the most financially secure Fixed Fee promotional insurance available with the guarantee of not wanting a penny more.

Over Redemption Cover

Over Redemption Cover

This cover is designed to protect your financial interests if the cost of redemptions exceed your marketing budget.

Promotional Techniques

Promotional Techniques

We have the expertise to align the most appropriate method of promotion with your audience, your brand and your objectives.