asically, coverage is appropriate for any marketing campaign that relies on attractive grand prizes (Prize Coverage™), or where the financial risk of a consumer response campaign is to be kept to a minimum (Redemption Coverage™).
We cover campaigns that can be calculated on the basis of probabilities, e.g. guessing games, raffles, offers for vouchers, bonuses, complimentary gifts, coupons and discounts and much more.
The costs are calculated on the probability of the planned campaign producing a winner and the value of the prizes. This is done individually for every single project or promotion.
If the main prize covered is won, or if costs are incurred for redeeming coupons, then we assume the risk and the insured sum is paid out to you by our affiliated insurance partner. We oversee the process throughout its term, from winner notification to prize pay-out.
5th Consulting is a team of marketing experts and hedging specialists with many years of experience. Each client is allocated a contact person who supervises that specific project. We give you advice in the lead up to the project, suggest ideas for your campaign, and propose ways of staging it successfully.
5th Consulting has been cooperating constructively with marketing and advertising agencies for many years. We can answer all kinds of questions about prize and redemption coverage for marketing and sales campaigns, and as a provider of services to agencies we can give them advice on innovative and new ideas and projects for their clients.