The insurance industry is saturated with brands – big and small – making a lot of noise, making it tough for deserving agencies to be heard by consumers.
Big brands spend a tremendous amount of their annual budgets on marketing and so smart marketing strategies are necessary so that an insurance agency can stand out from the national and local competition.
Today’s consumers don’t like being sold to, they want to do their own research, and they naturally view insurance companies with skepticism. Today’s consumer is also used to instant, sophisticated, seamless shopping experiences. Therefore, more active approaches to marketing will help build goodwill and help create a more targeted approach to drive the leads in. 5th Consulting has strategies and ideas designed to solve these caveats.
We’ve been running campaigns for decades, gathering a huge amount of data on how people engage with them – how likely they are to enter, the risk of over-redemption, and how many winners you can afford on your budget.
Don’t let financial concerns hold back the greatest promotion ever – trust us to calculate and manage the financial risks to give you peace of mind. We look after your financial exposure to make sure you never go over budget. Guaranteed.