Nayomi Beauty Salon Pick & Win Contest

The Brief

To increase sales and customer engagement with the brand, Nayomi Beauty Salon needed to elevate their brand awareness and public profile.

The Challenge

Raising the profile of the brand, building and growing brand awareness amongst the target audience.

The Solution

Pick & Win Contest. The customer selects 7 services out of 30 services by Nayomi Beauty Salon to enroll in a chance to win. The card game allows the client to collect database and gather information on the preferred services of customers. The feedback mechanism tool will help the client to enhance those preferred services and for better campaigns in the future.

How We Brought Value

Tapping into the deep expertise of 5th Consulting, the campaign brought forward insights into the customer experience. 5th Consulting delivered the pick and win contest as a turnkey solution, managing the end to end journey, organizing the reward fulfilment of AED 150,000, and offering full promotional risk management services. Being focused on the complete success of the campaign, we also delivered valuable reporting insight both during and after the campaign.

Prize Coverage
pick-n-win, Prize
News & Insights

News & Insights

News, latest announcements, press releases, new product developments, research findings, inspiration, advice and insights.



While high reward campaigns can guarantee the attention of your target audience, you need the expertise of a Promotional Risk Coverage expert.



Answers to questions we get asked the most about using our services.



For a single fixed fee, we fulfil every winner’s prize out of our pockets – even if there’s twice as many as expected.

To discuss how to manage the risks of your next big promotional campaign, talk to a risk specialist now!